The Resurrection of the Magazine

Huzzah.

Finally the english magazine has returned to what we know and love.

it was always going to be a difficult time in the recession for the magazine market, after its escalating, never-ending, boom it seemed that there was too much, too many magazines with too much to say and no one with enough money to subscribe to them all.

but i don't think any one of us expected Vogue to tumble with it...

Personally the demise of all the magazines came with the capitalization of VICE.

An avid reader of Vice; when it was in black and white and looked more like a leaflet then a magazine, i was  bitterly disapointed when it turned into a glossy.

Vice remains an outstanding magazine, original and appealing. but when they acquired the money to make the underground above ground (something they worked so, so hard for)

They lost the weird integrity. Their seminal style, their intuitive and; more interesting then the news, articles from real, inspiring, raw, gritty people.

And with them, they took everyone.

POP- dead, Dazed and Confused and i-D the same drizzle, 

Wonderland-lost, Amelia's- dead,Vogue-uninspired.

the arts, fashion, music and literature world lost its voice. due to the magazines trying to scoop each other.

all except vogue started to look identical. not only in trends but in stylization of the entire publication. layouts, photography, subject matter became a conglomerate. 

for up to £10 an issue this was unacceptable.

Vogue instead, seemed to stop trying. Gone were the brand new, exciting designers, the witty, thought provoking articles. 

Vogue is a bible on all things in this aesthetic world. it drives the creative minds. it inspires all who read it. it is empowering. but with every issue i bought for the last couple of months, since December in fact, all i could think was:

"where is the new Christopher Kane they have found?"

or

"where is another literary analysis and anti-Misogynist angle on the word C**T?"

where was the passion? 

And "More cash then Dash" their latest monthly Budget angle was and still remains dire. 

Nobody has ever bought vogue as a shopping catalogue. Every woman worth her salt buys Vogue to aspire to. Her drive to get that promotion at work, is her drive to buy the new Chanel quilted.

Perhaps lost in the shouting about our industry being doomed to fail.

Perhaps everyone just lost their way a little bit and needed a break from being brilliant.

perhaps they just needed to really loose their integrity to regain it.

but they are back,

back with a vendetta on self.

i squealed with joy when i saw POP. 

i had been in true morning to loose the father all the alternative editorials. 

And vogue returning with its post-college idealism that it had been lacking for so long. 

they seemed re-affirmed. a renewed awe. refreshed.

let's hope it stays that way...